A major recreational vehicle manufacturer engaged Adept Dynamics’ Business Intelligence team for support in building out their performance tracking capabilities across regions and retailers.
The client needed to track the performance of their products at various retailers in similar regions, but they also needed to protect the individual data of each retailer. The client was looking for a solution that would allow them to anonymously group retailers into regional pools for analysis, without infringing on the privacy of the retailers.
To solve this problem, the client decided to use Power BI and its ability to create custom ARCGIS visuals. Power BI is a business analytics service that enables users to visualize and analyze data with interactive dashboards and reports. With Power BI, the client was able to create custom visuals that allowed them to group retailers into similar regional pools, while still maintaining the anonymity of each retailer. This allowed the client to track the performance of their products at retailers in similar regions, without compromising the privacy of the retailers.
By using Power BI to anonymize the data, the client was able to access and analyze data that they had not had access to in years. Additionally, the retailers had no issues with the information being shared, as their privacy was protected through the use of the custom ARCGIS visuals. Overall, the solution was successful in helping the client track the performance of their products at retailers in similar regions, while also respecting the privacy of the retailers.
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